Blog

People are wildly unpredictable. They'll pay $30 for a cab ride, but not $2 for an app.

Great marketing creates a positive value perception, i.e. what your product is worth to the customer, and how much they're willing to pay for it.

Learn how to build a successful branding strategy and increase your exposure to attract more of the right kind of leads.

All Blog Posts

 

8 Smart Marketing Tips For A Small Business Owner
I know that as a small business owner, or someone just starting out, that ‘marketing’ seems like this huge, ambiguous

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writing, skills, beth karikari, marketing, creative
How to Become a Better Writer
Create something today – even if it sucks. Just start. Staring at a blank screen is extremely distracting. I find

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What Kind of Website Do I Need?
It can be hard to figure out what kind of website is going to work best for you. Are you just

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I Want To Start My Own Business – What Do I Do?
Starting your own business is scary and can seem overwhelming. There are a lot of businesses out there, and it

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uni, job,
How To Get A Job After Uni
13 tips to boost your graduate job search.

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