Want to learn marketing?

You’ve come to the right place!

My name is Beth Karikari, & I am a Marketing Professional, fitness enthusiast & Simpsons fanatic!

I have my Masters in Marketing, & am a passionate Inbound Strategist.

I have a lot of people ask me for marketing advice for their startup businesses, social media platforms, and even help with uni assignments.

Everyday, I read marketing blogs & love learning from different perspectives, so my aim is to give back to the internet & all it’s amazing resources with tips & knowledge I have picked up over the years.

Who is this website for?

Anyone with a curiosity to learn & improve will find this site interesting. I always do my best to keep the info as short and helpful as possible. After all, I want to provide you with practical information that you can take away and apply to your own lives!

What you’ll find here…

I have split the info up into 4 categories to help you find what you’re after:

  • Industry Skills: These are the marketing basics. I actually went even broader than that – these are the business basics. How-To’s, templates, programs and a glossary.
  • Brand Management: The importance of developing a unified brand identity and how to apply it to your business.
  • Measuring Performance: Knowing the effectiveness of your business and marketing efforts is crucial to success! Learn how to monitor the right things.
  • Blog: I doubt you’ll find anything profound here, but if you like weightlifting, rap music and the Simpsons, it’s worth a browse.


Be sure to subscribe below, leave your comments & questions, & share! My social media & contact details can be found here.

Until next time,


Posted by Beth Karikari

<p>Fitness enthusiast, marketing professional, Simpsons extremist</p>

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