Marketing is an extremely broad term that gets used in so many different contexts.
The word itself can reference an industry, an activity, a concept, an idea, a subject at uni, the list goes on. Webster’s defines Marketing as:
“The process or technique of promoting, selling, and distributing a product or service.“
The ‘marketing’ information on this website has been written and developed to educate readers on ways to attract QUALITY leads (for you or your business), and how to convert them into REVENUE.
I am a big believer that your marketing budget and efforts are better invested into building a strong brand identity and attracting customers to you, rather than chasing them (or worse, pressuring them into buying).
This approach is called ‘Inbound Marketing‘, and the concept is exactly what the name suggests. By developing your brand into something that your target market finds useful, you end up attracting the ‘right kind’ of leads that are interested in your service, and are more likely to make repeat purchases and refer you to friends and family.
A customer-centric focus like this creates a healthy, long-term strategy that will help your business to grow and prosper.
Focus on customer experience as the central driving force to your marketing plan. Treat your customers and potential customers how you would want to be treated.