About Beth
Hi! I’m Beth Karikari (pronounced 'Kah-Kari') and I'm a marketing strategist, business systems integrator and curious learner for life. I’ve spent over a decade leading global marketing teams, building brands, and simplifying complex systems so businesses can scale with clarity and confidence.
But I’m not your typical strategist. I believe growth is equal parts strategy, systems, and soul. When those three come together, businesses (and people) thrive.
What I Bring to the Table
- Marketing & Branding Expertise: 10+ years in B2B and global markets, MBA + Master of Marketing, and hands-on experience scaling strategy at Executive level.
- EOS & Systems Thinking: Translating complexity into simple, actionable frameworks that help teams move faster and leaders make better decisions.
- Board Readiness: Experience as Advisory Board Secretary, driving structured reporting, clarity, and alignment at Senior level.
- Relatable Leadership: I’m as comfortable in the Boardroom as I am on the gym floor, journaling, or building train tracks with my kids.
A Little More About Me
When I’m not mapping out strategy or refining workflows, you’ll probably find me:
- Lifting weights (nothing like deadlifts for focus).
- Listening to rap (think Gunna, 2010's YMCMB, Outkast, 50 Cent).
- Journaling or diving into quantum reality and self-growth.
- Spending time with my friends & family.
My work is about more than marketing. It’s about empowering ambitious women and purpose-driven businesses to grow with confidence and clarity, without losing their soul along the way.
